If you work in a diligent web development business you probably know what an A/B test is. However, its fascinating statistical theory is usually left behind. Understanding the basics can help you avoid common pitfalls, better design your experiments, and ultimately do a better job in improving the effectiveness of your website.
A/B Testing, from scratch
A/B Testing, from scratch
A/B Testing, from scratch
If you work in a diligent web development business you probably know what an A/B test is. However, its fascinating statistical theory is usually left behind. Understanding the basics can help you avoid common pitfalls, better design your experiments, and ultimately do a better job in improving the effectiveness of your website.